Case Study: Statue of Liberty Tours Website

Client: Statue of Liberty Tours

Industry: Tourism & Travel

Overview

Statue of Liberty Tours wanted to enhance its online presence, improve user experience, and increase bookings. They were looking for a website that would allow customers to easily book tours and access detailed information about the experience. BookingHeads was tasked with building a custom website that integrates with booking systems, supports multiple currencies, and delivers an intuitive user experience.

Challenges

Implement a custom booking system integration that handles high traffic volumes.
Optimize the site for multi-currency support and mobile responsiveness.
Ensure smooth and secure payment checkout experience.

Solution

BookingHeads developed a fully customized WordPress website for Statue of Liberty Tours, featuring an intuitive booking interface, multi-currency support, and mobile responsiveness. Key elements included:

Custom Booking Widgets: Integration of a booking system that allows customers to select specific tour dates, times, and ticket types, with real-time availability checks.
Payment Gateway: Secure integration with multiple payment gateways, including PayPal and credit card processors.
Mobile Optimization: Ensuring the site works seamlessly across all devices.
SEO Optimized: We performed SEO enhancements to improve organic search rankings for terms related to “Statue of Liberty Tours.”

Results

Since launching the new website, Statue of Liberty Tours has seen a significant increase in bookings and overall site traffic. Key results include:

42% increase in online bookings within the first 16 months.
Mobile conversions increased by 50% due to a mobile-first design.
SEO rankings improved, resulting in a 25% increase in organic traffic.